Beachbum's blog

Mobile Marketing Facts

20% of all internet searches are made from mobile devices.

Google searches from mobile devices increased 400% in the last year.

Go Daddy saw a 300% increase in mobile searches one minute after their ad aired during the super bowl.

In 2010, mobile device shipments outpaced PC shipments for the first time.

300,000 Android phones are activated every day.

Mobile Phones today have 10 times the storage capacity PCs had 7 years ago and they’re 5 times faster.

There are 5 billion mobile phones on the planet.

Within 18 months half of them will be connected.

eBay sees one transaction every second on their mobile service. 

eBay has nearly tripled gross merchandise value year over year to nearly $2 billion and they expect it to double to $4 billion in 2011.

3 Ferraris are purchased every day form mobile phones.

20% of publishers’ sales go through mobile devices.

Your phone is more secure than your credit card and it has more capabilities - a customer in your store could be shopping online … for a product in another store.

Facebook has 200 million mobile users … 4 times more than it has one year ago.

40% of all Twitter streams are mobile. 

Pandora has 3 million users per month and half of them are mobile.

E commerce is almost 5% of total commerce in the U. S.

Every day, 65 million minutes of the mobile app “Angry Birds” are played.

61% of mobile users call a business from a mobile “click to call” button.

59% of users actually end up in the store they are searching for on their mobile phone.

1 in 7 searches for flat screen TVs happen from a mobile phone.

16.8% of auto queries are mobile.

15.4% of finance and insurance queries are mobile.

14.9% of beauty and personal care product queries are mobile.

16.9% of restaurant queries are mobile.

79% of businesses are not prepared to engage via mobile.

check out the video at http://www.youtube.com/watch?v=tS82wljxn4M

Why would you take the time and effort to produce a video for your business and then put in a place where no one can see it?  I can’t explain it but that’s what most businesses are doing - businesses that haven’t hired me, anyway.  I’ve even seen videos produced by so-called “national” video marketing companies hidden deep inside their clients’ websites.  Why on earth should you have to click to a second or third page to see a video?  And why on earth would you not be able to find those videos on YouTube?  Hello?

Okay, I can understand putting a product demonstration video on a secondary website page if that page is focused on the product itself.  No, wait.  No I can’t.  I don’t understand that at all.  Why are your products and product videos NOT on the first page of your website?  (And there is absolutely no reason to NOT put your videos on YouTube, none.)

Your website needs to get to the point.  You need to have your videos (or at least links to them) right on the first page of your site - and I don’t mean having a tab that links to the video section or product section of your site.  If you do that, you’ve allowed your web designer to use a cheap “cookie cutter” template that he’s used for 20 other businesses - oh yeah, that’ll help you stand out.  And don’t get me started on the whole web design thing.  I go crazy thinking about that.  Especially if your site has one of those worthless flash animation introductions.  If your site has one of those - dump it.  And dump your web designer too, he’s not giving you with what you really need.

The first thing your website should do is tell potential customers what you do and what you can do for them.  And the best way to tell them what you can do is to “tell them” and tell them with a video.  Don’t waste shopper’s time and don’t let them waste yours.  If you don’t have what they want, you want them to move on.  If you do have something that interests them you need to be understood as a credible source for the product.  And I think we’ve already established that video is the best method for getting that message out.  

So what have we learned?  Your website should get to the point.  If customers can’t buy something from your home page or contact you for a quote from your home page, you need to change web designers (meaning, give me a call).  And if you have a video, make sure its visible on your home page.  If not, you’ve just buried the most effective way to communicate with a potential customer. 

beachfilmsonline made it to the first page of google when searching for video marketing in indianapolis.  Wooo Hooo.  No to replicate that for other search terms.  

brentpurves:

Retailers are responding to the growing appetite for online videos by adding them to their Web sites to both differentiate themselves from competitors as well as to keep up with what consumers expect from their online shopping experience.
 
The top 50 U.S. online retailers that offer videos jumped 378 percent in 2009 over the year before, according to a Forrester Research study, “Online Retailers’ Adoption of Online Video Content Is Ahead of Consumers’ Preferences,” published in November 2009. Last year, more than two-thirds of the biggest online retailers hosted videos.

via brandweek.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves | Comment »